Post by account_disabled on Dec 19, 2023 6:55:07 GMT
Her size because the brand is good, but if it is too small or too big, she will not buy. We will explain to the entrepreneur that the online accounting solution is sufficient for him because he does not know the accounting brands. And since he is an independent, there may be no imperative need for an accountant. And if we are an accountant we will highlight the proximity, the personalization and the advice that we will probably not get or get less well by subscribing to an online offer. Etc., etc Business impact of marketing and communication But, beyond the system, the question that arises is that of the business impact. This business impact is a subject of concern for the CEOs but the CEOs think that it is not a subject of concern for their Marketing Department. What do CEOs think of their Marketing Department? This idea for an article came to me following yet another excellent conference by Jean François Messier at Social Selling Forum hybrid from January 2022.
Local SEO not taken into account Jean-François rightly pointed out that when you look for an optician Email Data in Paris (or in almost any city in France) there is no result that appears in Google results for Afflelou. For example, on the 1st page of Google results for the search optician paris (3,600 searches per month according to semrush or ubersuggest) in private browsing, after the geolocated results (no advertising), we have: 1) The right place 2) Optical center 3) Optician Paris 16 (a “simple” shop) 4) Glassesforall 5) Krys 6) Opticiansbyconviction 7) Grandoptical 8) Artisanduregard 9) Carlotti 10) Timeout And on page 2: Jfl / thehouseofeyewear / carlotti / lissac / bhm / generale optic / parissecret / lexpress / lissac paris 1 rivoli / spectaclesparis If we compare these lists to the ranking of brands by turnover: The 2° (optic 2000), 4° (afflelou), 5° (Générale d’optique), 6° (atol) market players are not present on the 1st page.
While at the same time, an independent store is present. In other words, the Affelou brand is a dream and is trying to move upmarket in its perception by consumers by setting up a partnership with an iconic star, but when you are looking for an optician in Paris, you don't know where they are. Afflelou opticians. Unless you're looking for them specifically. But if a few hundred Internet users look for an afflelou optician in Paris every month, they are significantly fewer than those looking for an optician in Paris. And these completely escape the brand. Which at the end of the year ends up representing a fairly significant shortfall. Sometimes we complicate our lives by looking for complicated and expensive ideas to develop our business when simple solutions are within reach. Especially since I only took into account the Paris optician search.
Local SEO not taken into account Jean-François rightly pointed out that when you look for an optician Email Data in Paris (or in almost any city in France) there is no result that appears in Google results for Afflelou. For example, on the 1st page of Google results for the search optician paris (3,600 searches per month according to semrush or ubersuggest) in private browsing, after the geolocated results (no advertising), we have: 1) The right place 2) Optical center 3) Optician Paris 16 (a “simple” shop) 4) Glassesforall 5) Krys 6) Opticiansbyconviction 7) Grandoptical 8) Artisanduregard 9) Carlotti 10) Timeout And on page 2: Jfl / thehouseofeyewear / carlotti / lissac / bhm / generale optic / parissecret / lexpress / lissac paris 1 rivoli / spectaclesparis If we compare these lists to the ranking of brands by turnover: The 2° (optic 2000), 4° (afflelou), 5° (Générale d’optique), 6° (atol) market players are not present on the 1st page.
While at the same time, an independent store is present. In other words, the Affelou brand is a dream and is trying to move upmarket in its perception by consumers by setting up a partnership with an iconic star, but when you are looking for an optician in Paris, you don't know where they are. Afflelou opticians. Unless you're looking for them specifically. But if a few hundred Internet users look for an afflelou optician in Paris every month, they are significantly fewer than those looking for an optician in Paris. And these completely escape the brand. Which at the end of the year ends up representing a fairly significant shortfall. Sometimes we complicate our lives by looking for complicated and expensive ideas to develop our business when simple solutions are within reach. Especially since I only took into account the Paris optician search.