Post by account_disabled on Jan 22, 2024 6:59:20 GMT
We were engaged in promoting the website of the largest grocery chain in Ukraine, and as a result we achieved a ROAS coefficient of 1319%. General information about the client: Company name:zakaz.atbmarket.com Location: Ukraine (priority Kyiv, Dnepr, Kharkov) Project status: In progress Duration: 6 months General information about the client The main goal of cooperation between the largest Ukrainian retailer ATB-Market and our company was to promote the online store. First, the site was launched in test mode to serve residents of Dnepr, and after the introduction of quarantine restrictions it was scaled up throughout the country. Since the middle of the year, delivery of goods from retail chain stores has become available in any region of Ukraine. The company's product range includes more than 7 thousand products from various brands. In addition, ATB-Market attracts its customers with low prices (as a rule, they are 10–15% lower than the market average) and high-quality service. These features are also typical for online trading. ATB-Market Corporation has set a goal to develop online sales to help consumers make purchases conveniently and safely under any external conditions.
In order to overcome the barriers associated with distrust of online shopping and convey information about the existence of a convenient service, the company was tasked with promoting the web resource using PPC marketing methods. Goals and objectives Goals and objectives Since our client worked in a highly competitive field and was associated with offline sales, the main goals were to change stereotypes of brand perception and info B2B Email List rm about new opportunities. Our specialists have formulated the following tasks for this project: Our specialists have formulated the following tasks for this project: To solve these problems, it was most effective to use contextual advertising mechanisms. With its help, you can find interested users and clearly measure the results. For the client, this direction is beneficial in that payment is charged only for specific actions of the consumer. Our solutions Set up search campaigns using keywords In the first stage, we launched several campaigns to find keywords that reflected our client's core offerings. This helped calculate bids, plan budgets, and plan the overall campaign. The tool showed the highest conversion.
These campaigns were built taking into account the priority of categories and margins. Additionally, we targeted food delivery, as well as competitors. Set up search campaigns using keywords We regularly assessed the effectiveness of the campaign using conversion reports and Google Analytics services built into the account. Some keywords had to be removed as ineffective or expensive. Used the capabilities of dynamic search campaigns based on feed Promotion of goods presented in a wide range at ATB-Market was complicated due to the large number of low-frequency requests. In addition, the list of titles changed periodically. Keywords were difficult to work out manually. Therefore, it was decided to launch dynamic search campaigns taking into account feed. The feed on the site's landing pages indicated which of them should be used in advertisements. These advertising campaigns helped us work in a similar way to Google Shopping on the search network. Customers were shown the products they were looking for based on key queries. This allowed us to most accurately match the target buyer with the products they are interested in. During our work, we assessed the performance weekly and excluded from the list the products that received the least number of clicks.
In order to overcome the barriers associated with distrust of online shopping and convey information about the existence of a convenient service, the company was tasked with promoting the web resource using PPC marketing methods. Goals and objectives Goals and objectives Since our client worked in a highly competitive field and was associated with offline sales, the main goals were to change stereotypes of brand perception and info B2B Email List rm about new opportunities. Our specialists have formulated the following tasks for this project: Our specialists have formulated the following tasks for this project: To solve these problems, it was most effective to use contextual advertising mechanisms. With its help, you can find interested users and clearly measure the results. For the client, this direction is beneficial in that payment is charged only for specific actions of the consumer. Our solutions Set up search campaigns using keywords In the first stage, we launched several campaigns to find keywords that reflected our client's core offerings. This helped calculate bids, plan budgets, and plan the overall campaign. The tool showed the highest conversion.
These campaigns were built taking into account the priority of categories and margins. Additionally, we targeted food delivery, as well as competitors. Set up search campaigns using keywords We regularly assessed the effectiveness of the campaign using conversion reports and Google Analytics services built into the account. Some keywords had to be removed as ineffective or expensive. Used the capabilities of dynamic search campaigns based on feed Promotion of goods presented in a wide range at ATB-Market was complicated due to the large number of low-frequency requests. In addition, the list of titles changed periodically. Keywords were difficult to work out manually. Therefore, it was decided to launch dynamic search campaigns taking into account feed. The feed on the site's landing pages indicated which of them should be used in advertisements. These advertising campaigns helped us work in a similar way to Google Shopping on the search network. Customers were shown the products they were looking for based on key queries. This allowed us to most accurately match the target buyer with the products they are interested in. During our work, we assessed the performance weekly and excluded from the list the products that received the least number of clicks.