Post by account_disabled on Feb 20, 2024 4:24:59 GMT
Deodorant is one of the basic products in personal hygiene, however, it uses packaging and presentations made of plastic that at the end of their use time become waste. This waste, like others, adds to the 13 thousand tons of waste that cities produce daily. Due to the lack of good waste management in most cities, these plastic containers end up in the oceans, in the stomachs of fish, on your table and even in the water filter. To address this situation, companies are rethinking the design of their products, seeking to make them more sustainable and refillable, such is the case of Dove and its upcoming refillable packaging. A new refillable packaging? Unilever , the corporate giant to which Dove belongs, committed during 2019 to reduce the use of virgin plastic by half by 2025, and thereby begin to move away from single-use plastic. This initiative spreads throughout the companies that belong to Unilever, so Dove shared the development of a new rechargeable deodorant, which, although not 100% plastic-free, does use 54% less, the same material that will be recycled. The company hopes that over time the design will evolve to not use any plastic, as the design is inspired by earlier times, long before disposable culture became mainstream.
On the other hand, the design that accompanies the deodorant was designed so that it can be incorporated into Loop, a platform that sells common products in reusable containers. Attachment to packaging Sjoerd Hoijinck, director of design and innovation at VanBerlo , the agency that worked with Unilever on the design, shared that one of the purposes of this packaging is to offer a quality object for personal use, but that disintegrates over time. A comparison we have made is that if you receive a Swiss Army knife from your father or grandfather as a child and it gets scratched, those Europe Cell Phone Number List scratches are yours, it makes the attachment to that object even more personal than when you just received it and it was new. Sjoerd Hoijinck, design and innovation director at VanBerlo. Under this idea, people feel attached to this container, regardless of whether it is only to protect a deodorant. In addition, its use will help combat the pollution derived from single-use plastics. The importance of availability Kate Daly, CEO of Closed Loop Partners, commented that we are in a stage of experimentation where we must question the impact of each of the products that accompany us daily, but above all guarantee that these new sustainable designs are accessible and available. everyone's reach. We really want to make sure that sustainable options, like reusable packaging, aren't just limited to people who can pay more for their products. Kate Daly, CEO of Closed Loop Partners.
In addition to this, he reaffirmed that companies that have begun to experiment with these containers must ensure that they are truly reusable, have the longest possible life and recovery, and finally are recyclable and recoverable at the end of their useful life. KeepCup, the reusable cup that helps the planet This leads Dove to make this rechargeable design available in Target and Walmart stores in the United States, but it is expected to extend this product to other parts. Step by Step Dove is one of several companies that have begun to build a path towards the use of reusable or partially reusable packaging, as in the case of By Humankind , which also offers friendlier deodorants. Even this company sells refillable cases and inserts, packaged in paper . Unilever is also working on many other alternatives to plastic packaging, from toothpaste tabs that avoid the need for a plastic tube to a cleaning spray that uses refillable cartridges instead of new bottles. Other companies are working on related designs As designers, we have a responsibility to see how we can improve. Our goal is to enable a transition to circular business models with our customers, and recharging is becoming part of that. Sjoerd Hoijinck, design and innovation director at VanBerlo. Brands are little by little seeing the advantages of investing in this type of packaging and the profitability they provide . Experts on the subject also recommend that companies seeking to introduce reusable packaging partner with companies that act as promoters. In this way, it will help reusable packaging become accepted and common (again), or even desirable, through marketing campaigns and that consumers will gradually begin to know, adapt and prefer them. Let's see what the future holds.