Post by kmstfatema on Mar 5, 2024 3:36:31 GMT
Sometimes I think about the work of an SEO. There are potentially many consultants today. Apparently they are all good. Or, at least, they say they are. However, there is one thing that differentiates them by seniority levels: years of experience. Perhaps it would also be right to better define the experience with: years of activity; diversity/competitiveness of the sectors in which it operated; diversity in size/breadth of website; diversity of SEO activities in which one has "dirty one's hands" (it is one thing to have experience in the positioning of new sites, another to have also had experience in recovering from penalties/filters or, again, to have specialized in Local SEO) . Well, experience is what can allow an SEO consultant to solve a complex problem in minutes. Of course, he may not have the solution at hand for everything, but the ability and speed to find clues and advance rather plausible hypotheses, that is.
This leads me to connect to the episode I am about to tell Germany Telegram Number Data and which represents an interesting case study for those who do SEO. Case study: when link building doesn't help in organic positioning an episode that becomes a case study During my workshop "Link Building and Digital PR", held at the Smxl in Milan last November, I was asked, by a participant, to analyze a website to understand the reasons why, despite there being a Link Building in progress, a group of keywords, as well as related long tail ones, did not budge from a positioning that we could define as "limbo" and the site pages were on average placed beyond the fifth page of Google search results. One of the most striking examples was the keyword "3 star hotel Rimini". The site in question concerned, in fact, an accommodation facility on the Romagna Riviera. Apparently the links were also of good quality and, even by inserting them with exact anchor text , no new positions were gained. Having had experience in the past with highly feared algorithmic filters ( Panda or Penguin ), I immediately thought that it might (still) be subject to some filter.
The problem is that Google has never been generous with information towards webmasters and, indeed, in recent years, it seems to have less desire than before to communicate with them. There is a lot of talk about Quality Update, Bert and other algorithmic updates, about Mobile SEO and how to position yourself for Voice Search, but we have stopped providing information on the more old-school SEO , the one that punished you if you did things " too pushy" and which used manual actions and algorithmic filters as means of dissuasion. And, in this case, the alarm bell went off precisely on the algorithmic filters (the manual action would have been reported on Google Search Console, but in this sense, Google's anti-spam team has been a bit stagnant since a few years, at least on SEO over-optimization). Google, in fact, stopped talking about Panda and Penguin a few years ago, but this does not mean that they have stopped working.
This leads me to connect to the episode I am about to tell Germany Telegram Number Data and which represents an interesting case study for those who do SEO. Case study: when link building doesn't help in organic positioning an episode that becomes a case study During my workshop "Link Building and Digital PR", held at the Smxl in Milan last November, I was asked, by a participant, to analyze a website to understand the reasons why, despite there being a Link Building in progress, a group of keywords, as well as related long tail ones, did not budge from a positioning that we could define as "limbo" and the site pages were on average placed beyond the fifth page of Google search results. One of the most striking examples was the keyword "3 star hotel Rimini". The site in question concerned, in fact, an accommodation facility on the Romagna Riviera. Apparently the links were also of good quality and, even by inserting them with exact anchor text , no new positions were gained. Having had experience in the past with highly feared algorithmic filters ( Panda or Penguin ), I immediately thought that it might (still) be subject to some filter.
The problem is that Google has never been generous with information towards webmasters and, indeed, in recent years, it seems to have less desire than before to communicate with them. There is a lot of talk about Quality Update, Bert and other algorithmic updates, about Mobile SEO and how to position yourself for Voice Search, but we have stopped providing information on the more old-school SEO , the one that punished you if you did things " too pushy" and which used manual actions and algorithmic filters as means of dissuasion. And, in this case, the alarm bell went off precisely on the algorithmic filters (the manual action would have been reported on Google Search Console, but in this sense, Google's anti-spam team has been a bit stagnant since a few years, at least on SEO over-optimization). Google, in fact, stopped talking about Panda and Penguin a few years ago, but this does not mean that they have stopped working.