Post by sakibkhan50 on Feb 27, 2024 4:28:19 GMT
This is the second book that we dedicate to the category of marketers but in general to anyone who wants to become more aware of the mechanisms of influence and manipulation. Among the 10 best books to read under the umbrella, the fourth that we recommend is "The weapons of persuasion: How and why we end up saying yes" by Robert B. Cialdini. The author is a social psychologist and is considered the leading expert on the science of persuasion and how to apply it ethically to the world of business and everyday life . If you are also part of that category of people who have had a proposal rejected just because it was presented incorrectly, then you need to read this book. Cialdini discovered that at the basis of the tactics used by persuaders, there are six fundamental patterns. In this book he reveals all the working mechanisms and, thanks to his brilliant style and anecdotes, describes how to apply them both in a working and everyday context. Book to read this summer: The weapons of persuasion 5) Assertive communication | Angela Rivoli Does your profession fall into the category of project manager? The fifth book to read under the umbrella is aimed specifically at you: "Assertive Communication: the guide to improving your way of communicating, learning to say "no" and giving value to words" by Angela Rivoli. The project manager must interact daily with stakeholders, suppliers, customers but above all with her entire team. You must, therefore, know how to define the objectives of the project and communicate them as best as possible to your team. This book helps you express your thoughts clearly and respectfully, without giving in to pressure from others. Next, it reveals the meaning of nonverbal language (all aspects that fall into the category of body language ) and paraverbal ( the way something is said : tone of voice, speed, timbre and volume). Two aspects of language that are fundamental to understanding the customer in front of you, even when he is not uttering any words. The guided exercises are very useful for putting what you have learned into practice. Book to read this summer: Assertive Communication 6) Thinking, fast and slow | Daniel Kahneman This is the sixth book that you can read under the umbrella, useful for all professional categories: " Thinking, fast and slow" by Daniel Kahneman. Don't be scared by the 700+ pages. It is a very interesting book that deserves your full attention because it highlights the two macroscopic areas of our mind: the fast one and the slow one . The first ( the most emotional part ) is fast, automatic, immediate and bases its structuring on experience and memory, producing intuitions which, however, are often fallacious; the second (the laziest and most rational part ), however, is slow and bases its results on the analysis of data, which is as objective and complete as possible. Why is it useful to know more? Simple: to understand how to avoid decision-making errors , decipher every situation that arises before you and think about which part, of the two, to put into action compared to the other. Book to read this summer: Thinking, fast and slow | Daniel Kahneman 7) You're exactly my typo | Simon Garfield Does your professional category fall within that of graphic designers? Move all your tools and make room for “You're so my typo. The Secret Life of Fonts” by Simon Garfield. The seventh book on the list of the 10 best books to read under the umbrella, could not fail to deal with a protagonist topic of our daily life: fonts . The author states that these " are not the simple drawing of letters of the alphabet, but constitute a real vehicle of emotions ". From Gutenberg to the present day, it will be fascinating to discover more about their innate ability to communicate and how, in many cases, they have become universally recognizable icons.
Why does that product attract you more than another? Why is that poster written Ecuador Mobile Number List that way rather than another? Have fun exploring the topic and enjoy an easy, quick and light read. Books to read this summer if you are a graphic designer: You're exactly my typo 8) Figures. How images from the Renaissance to Instagram work | Riccardo Falcinelli Why do some images become famous and others not? Why do some capture, amaze and hypnotize us? Find out by reading this book: “Figures. How images work from the Renaissance to Instagram" by Riccardo Falcinelli, editorial graphic designer and design theorist. A book suitable for all those who want to understand images but also for those who want to invent them. The author, with fluent and engaging writing, explains the mechanisms behind the functioning of images and the reasons for these processes. Starting from the history of art, passing through the theater, and then talking about photography up to the present day, Instagram. Falcinelli illustrates how each element of the image (for example the proportions or orientation) has a very specific meaning and role because it responds to an exact communicative desire. Books to read this summer if you are passionate about photography and images: Figures. How images work from the Renaissance to Instagram. 9) Growing up. It's never too late to figure out who you could become | Giulio Xaët The last two books are dedicated to all those who have a profession but would also like to do something else. Do you think it's too late to change direction? Don't you think it's right to follow your passions? Are you afraid of your thousand interests and think you have to choose just one? You can find the answer in this book: “When I grew up.
It's never too late to understand who you could become” by Giulio Xaët. How many times have you thought that life is too short to spend 8 hours a day doing something you don't like? It's time for a change. It's time to accept the uncertainty of our times and use it to your advantage. Following more than one passion means being many things at the same time and accepting being part of a flow generation . A generation that cannot and does not want to feel like a prisoner of the "permanent job" but adapts, becomes curious, experiments and constantly puts itself to the test. The author with his fluent writing will help you change and understand yourself, telling you stories of people who have made it ( and you are among them! ). Books to read this summer under the umbrella for all professional categories: Growing up. It's never too late to figure out who you could become. 10) Become who you are | Emilie Wapnick Let's complete the list with “Become who you are. A practical guide for creative people with multiple passions and interests” by Emilie Wapnick. If you are someone who takes on different projects at the same time , you are to be admired! This book will provide you with a practical program for living satisfactorily while continuing to develop everything you enjoy most. Why specialize in something when you can evaluate based on the situation in front of you? Take a pen and paper and note down the interesting ideas. The author has also included some very useful practical exercises in this book. You absolutely must read it to understand that your multi-potential being is not a flaw or a disadvantage, but only an added value . So, what are you waiting for? Make the most of yourself and happily live the life you would like to live.
Why does that product attract you more than another? Why is that poster written Ecuador Mobile Number List that way rather than another? Have fun exploring the topic and enjoy an easy, quick and light read. Books to read this summer if you are a graphic designer: You're exactly my typo 8) Figures. How images from the Renaissance to Instagram work | Riccardo Falcinelli Why do some images become famous and others not? Why do some capture, amaze and hypnotize us? Find out by reading this book: “Figures. How images work from the Renaissance to Instagram" by Riccardo Falcinelli, editorial graphic designer and design theorist. A book suitable for all those who want to understand images but also for those who want to invent them. The author, with fluent and engaging writing, explains the mechanisms behind the functioning of images and the reasons for these processes. Starting from the history of art, passing through the theater, and then talking about photography up to the present day, Instagram. Falcinelli illustrates how each element of the image (for example the proportions or orientation) has a very specific meaning and role because it responds to an exact communicative desire. Books to read this summer if you are passionate about photography and images: Figures. How images work from the Renaissance to Instagram. 9) Growing up. It's never too late to figure out who you could become | Giulio Xaët The last two books are dedicated to all those who have a profession but would also like to do something else. Do you think it's too late to change direction? Don't you think it's right to follow your passions? Are you afraid of your thousand interests and think you have to choose just one? You can find the answer in this book: “When I grew up.
It's never too late to understand who you could become” by Giulio Xaët. How many times have you thought that life is too short to spend 8 hours a day doing something you don't like? It's time for a change. It's time to accept the uncertainty of our times and use it to your advantage. Following more than one passion means being many things at the same time and accepting being part of a flow generation . A generation that cannot and does not want to feel like a prisoner of the "permanent job" but adapts, becomes curious, experiments and constantly puts itself to the test. The author with his fluent writing will help you change and understand yourself, telling you stories of people who have made it ( and you are among them! ). Books to read this summer under the umbrella for all professional categories: Growing up. It's never too late to figure out who you could become. 10) Become who you are | Emilie Wapnick Let's complete the list with “Become who you are. A practical guide for creative people with multiple passions and interests” by Emilie Wapnick. If you are someone who takes on different projects at the same time , you are to be admired! This book will provide you with a practical program for living satisfactorily while continuing to develop everything you enjoy most. Why specialize in something when you can evaluate based on the situation in front of you? Take a pen and paper and note down the interesting ideas. The author has also included some very useful practical exercises in this book. You absolutely must read it to understand that your multi-potential being is not a flaw or a disadvantage, but only an added value . So, what are you waiting for? Make the most of yourself and happily live the life you would like to live.